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Latest News

What to Research Before Launching a New Website

Wednesday, March 20, 2013 - 09:15

If you're unhappy with your current website and are considering having it rebuilt, there's a few things you should consider before jumping in.

To avoid the same mistakes being made with your new website, it's important to evaluate what the issues are and come up with real solutions to fix these.

We've got some tips on the things you should look at, to make sure your next website is a huge success...

 

Using Twitter's Vine to Promote Your Brand

Monday, March 18, 2013 - 16:27

Have you heard of Vine? It's the latest social app to cause a stir online, with big brands such as Gap already using it.


Vine is a video app, which allows Twitter users to share super short videos of up to six seconds long with their followers. So if you're an Apple user, download it now and start playing.


Many businesses create brilliant videos which are a central part of their online marketing, but one major flaw of these, is that no one really watches them all the way through. This is where Vine steps in...

Getting the Most From Google Adwords - Our Top Tips

Thursday, February 28, 2013 - 12:50

Before you jump into investing a load of money with Google AdWords, make sure you've got a clear idea of what you want to achieve from it and set a realistic budget. PPC Campaigns can take a lot of work and fine tuning to get them just right for your business, so we've got some top tips on how to get started to make sure it's a worthwhile investment for your business...
 

Making Your Website Sell

Wednesday, February 27, 2013 - 10:58

Did you know that 80% of your site's visitors will only see 20% of your website? This means you should stop wasting your time with the pages that they will never look at and identify the ones they are, so that you can make these as effective as possible.
 

Optimising Your Organic Listings

Thursday, January 24, 2013 - 15:34

Having well written ads and relevant keywords doesn't just apply to your Google Adwords, it's important for your organic listings too. The description and title displayed on Google is what could attract potential customers to your site, so it needs to be appealing, for both real people and the Googlebots.

Using Google+ for your Search Engine Optimisation

Wednesday, November 21, 2012 - 14:06

ou've probably heard of Google+, the search engine's attempt to compete with the likes of Facebook and Twitter. Despite being another social network to get your head around, Google+ can have significant benefits for your SEO.

One of the big factors of good SEO, is links. These can be difficult and time consuming to get, but with Google+ you can instantly create plenty of good quality links.

Twitter's Got A New Look

Friday, October 12, 2012 - 14:11

If you've logged into Twitter recently, you may have noticed that some profile's now look slightly different. Following on from Facebook's recent face lift, Twitter has introduced their own version of the cover photo, which they have named 'Header Image'.

What links should you be avoiding?

Friday, August 17, 2012 - 15:05

Since Google's recent Penguin update which had a massive impact on many sites, especially those with lots of "unnatural links", there has been plenty of speculation about what "good" links are and whether you should bother with linking at all.

Despite a lack of clarity from Google as to what links are considered "unnatural", link building remains an important part of search engine optimisation, for now at least.

Using Industry News for Content Marketing

Friday, June 29, 2012 - 14:02

Everyone is always going on about how you need to get fresh content on your website regularly in order to keep Google happy, but it isn't always that easy. It's easy to quickly run out of talk about your products and services, and you're left stuck not knowing what to do next.

How to Identity and Fix Your Worst Landing Pages

Tuesday, June 12, 2012 - 15:34

If you're getting a decent about of traffic going to your website, but not enough conversions, then the problem may lie within your landing pages. Using Google Analytics, these weak pages can be identified and given an overhaul.

Many factors contribute to a user dropping off the page and not making a transaction. It may be that simply, they're not interested in your product or service, or it will be something on the page that hasn't quite convinced them.