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IRUN Blog

Welcome to the IRUN Blog

Everyone needs at least a little bit of help to develop and grow their business.

If you are looking for insights on how to ‘stay ahead of your competitors’ and generate a real commercial return on your marketing endeavors we hope you find our blog posts of interest.

All comments are appreciated and please share the posts you find useful.

Google AdWords No Longer Allows Phone Numbers in Text
Tuesday, April 23, 2013 - 13:54

Google has been making some updates to their AdWords policies, and starting from this month, will no longer be allowing telephone numbers in the ad text.

Any ads which contain phone numbers in the text, will be disapproved by Google. If you do still want to include a number with your ad, the call extension feature is available.

There are advantages to using the call extension feature, as you will easily be able to measure conversions from your ads and track information such as, phone impressions, phone calls, phone-through rate and average cost per call.

When you choose to use the call extension feature, Google will automatically assign and display a Google forwarding number to your ads. Then whenever a customer calls this number, they will be rerouted to your business number.

If the customer manually dials this number, you will be charged a fixed fee of £1 from Google. If they click directly on the number in your add or by pressing the "Call" button, this is charged as a standard ad click.

 

If you'd like any help in setting up and configuring your Google AdWords, please contact us today

 

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Advertising, Adwords, Google, ppc, Search Engine Optimisation, SEO
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Email Marketing isn't Dead
Friday, April 19, 2013 - 13:39

Social Media has become increasingly popular among businesses in recent years, it's the latest way to connect with customers and drive sales to your website. But this doesn't mean that the traditional methods still don't work.
 

Email marketing is easily brushed off by businesses, but recent statistics show that it should be a central part of your marketing strategy, with 77% of 1,500 consumers said they prefer to receive promotional marketing messages via email...


Email comes out on top when it comes to specific types of marketing messages, such as; receiving financial alerts (52%), travel alerts (43%), order confirmation (77%), ticket delivery (60%) and general customer service information (76%).
 

The sales stats are in favor of email too - 66% said that they had bought something as a result of receiving an email, beating direct mail and cold calling.
 

Social media is a great, interactive place, but people tend to use these for interacting with friends and family. Whilst brands still thrive here and engage with customers, they don't want to be overloaded with sales pitches and offers.
 

Email is viewed as something completely separate, where people expect to receive sales and marketing messages. Most of these emails are classed as "spam", which is why it is incredibly important you structure your emails well so that they stand out from the rest.
 

It's not about choosing one method, Email and Social both have their benefits and they both can help support on another. You could include links with your social media to encourage your email readers to follow you on there and also ask your followers to sign up for your newsletter.

 

If you'd like any assistance with your email marketing, contact us today to find out about our CRM system and how we can help

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Business Development, Email marketing, Marketing, Sales
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What to Research Before Launching a New Website
Wednesday, March 20, 2013 - 15:07

If you're unhappy with your current website and are considering having it rebuilt, there's a few things you should consider before jumping in.

To avoid the same mistakes being made with your new website, it's important to evaluate what the issues are and come up with real solutions to fix these.

We've got some tips on the things you should look at, to make sure your next website is a huge success...

 

1. Know your goals - The first and most important goal of a website, is to generate sales. But what else do you want to achieve from your website? Do you want it be full of information on your products and services, perhaps you want them to be able to purchase direct from the site. Or you might want to drive enquiries with contact forms and offer interactive tools for customers to use.
Have your financial goals in mind too, there's no point building a new site if you don't think it will be beneficial to you. How many sales do you make currently, how much do you want to increase this by?


2. Understand what's broken on your current site - Is it an issue with the layout of your pages? The content could be too crowded and putting people off reading it. Or it could be a functionality or speed issue. Get an independent person to run through your site as a potential customer, see what they notice looking at your site and what pages make them want to switch off.


3. Identify your best pages - With the help of your Google Analytics, take a look at the most popular pages on your website. These could be the pages which have the highest amount of visitors, longest time spent on page or the most conversions.
Take a look at these pages and see what could be making them so successful, so these tactics can be passed onto your news site. If you've got any special features on your site, such as image galleries or videos, are these adding real value to your website? Make sure they're up to date and decide whether to move them over.


4. Look at your competitors - Take a look at what others in your industry are doing on their website's which could be making them successful. Compare their site with your own, see what the differences are and if there is anything obvious that you're missing.

 

If you'd like any help in reviewing your current website and having a new website built, contact us today.

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Drupal, Website, Website Design
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