Following a complete renovation, the Lemon Tree Italian Restaurant and Hotel in Wrexham, North Wales, deployed the IRUN Marketing System to attract new custom and launch a whole range of new ideas via targetted email campaigns, a new look website and Search Engine Optimisation.
The Situation
Following an extensive renovation project, The Lemon Tree Italian Restaurant, Bar and Hotel in Wrexham, North Wales needed some assistance with promoting their new look to the outside world in a cost effective and structured manner.
The Lemon Tree faced the same marketing ‘challenges’ as others in the industry. They collected contact information from most guests but did not always communicate effectively.
Customer Comments:
"I’m delighted with our new website; so many people comment on how easy it is to navigate and that it looks fab… our menus are constantly changing and it’s great to know that our website can reflect up to the minute information… and it’s so easy to use I can do this myself!
I would also be completely lost without the help of Cary Dennis, our IRUN TMS Consultant. Cary’s expertise in marketing for the hospitality industry has been invaluable, both at the time of our re-launch and ongoing. She is constantly challenging me with new ideas and concepts but the benefits to our business have been outstanding. "
Colette and Carmine, Managers
