PROBLEM

There were 3 main considerations that this amateur men’s singing club needed a website:
1. to project a professional image to people who would be searching the internet for 4-part harmony singing groups
2. to attract new members
3. to provide a password protected “Members Only” section where members can log in and access their vast assortment of teach tracks (audio), recordings (video) and miscellaneous club documents.

SOLUTION

IRUN Docklands came up with a solution that ticked all these boxes. In addition they provided a site with a user friendly “Events” section, allowing club members to post upcoming events.  A separate library of statistical reports of the national umbrella organisation was created which provides easy access to historical data. The site has been fully optimised with keyword research, meta data and Google analytics.

RESULT

 A first page ranking for a wide range of search strings.